Animation World Network
BicBac Animation Parody Named Finalist for the Creative Media Awards
Centive announced that its viral marketing campaign - BicBac (www.centive.com/bicbac) - has been named a finalist for the Creative Media Awards presented by MEDIA MAGAZINE.
BicBac, Centive's animation parody, humorously illustrates the often strained relationship between sales and finance over commission earnings and sales performance. The campaign was designed to drive market awareness of Centive's on-demand sales compensation management solution, Compel. Since its launch in early summer 2006, BicBac has had more than 32,000 page views, and was recently featured as one of "the most" innovative marketing campaigns on MSNBC's news program, THE MOST.
