Destination CRM
Sales Credit Assignment Gets Compelling
Sales compensation vendor Centive tries to make its Compel on-demand product as attractive for sales as for finance.
by Marshall Lager
Marshall Lager writes about Compel's Summer 2007 release featuring the first auditable and fully automated crediting suite in an on-demand application.
"This is a pretty cool tool," says Denis Pombriant, founder and managing principal of Beagle Research Group. "There are two ways to market a product like this; most do it as an aid to the finance department. I like the way Centive is positioning credit assignment as a sales closing tool as well as a finance tool."
