CRM Buyer
The On-Demand Cult
by Denis Pombriant
Denis Pombriant, the managing principal of the Beagle Research Group, a CRM market research firm and consultancy, reflects on a panel discussion with Salesforce.com's senior executives at Dreamforce 2007. Denis highlights the benefits of multi-tenant versus single-tenant architectures for on-demand delivery and contrasts the position of traditional software vendor Callidus. The analyst gives credit to Centive as a pioneer in the multi-tenant on-demand sales compensation management market.
"It's a classic strategy by an incumbent to downplay the importance of a disruptive technology... In this case, one can only assume Callidus is feeling some heat from Centive and Xactly, two multi-tenant vendors gaining traction at the lower end of the market from Callidus and moving upstream."
