Volume 3 Issue 5 May 2008
Skin in the Game
CRM Magazine Examines the ROI Recognized by a Centive Customer
CRM Magazine's "Real ROI - Best Practices and Proven Results" is a special section that explores how companies can -and do- generate measurable ROI through technology innovation.
In the May 2008 issue (both in print and on-line), CRM Magazine interviews Bruce Carter, Director of IT for Obagi Medical, to examine the real-world ROI benefits gained by deploying Centive Compel.
The results: after deploying Centive Compel, Obagi Medical:
- increased net sales by 32 percent
- increased operating income by 56 percent
- increased net income by 149 percent
- added 200 new active physician accounts, an 18 percent increase.
Follow the link below to read Marshall Lager's report on Obagi Medical's use of Centive Compel to automate sales compensation management and drive sales performance.
