American Express Incentive Services

Make Your SPIFFs MEANINGFUL, MEMORABLE AND MOTIVATING!

Behavior is a function of its consequences. People will repeat behavior if the consequences or rewards meet the three “M” criteria:

MEANINGFUL... to the individual’s lifestyle
MEMORABLE... and associated with your company
MOTIVATING... to drive higher levels of performance

Why reward cards?

Both cash and reward cards have appeal and play an important role in behavioral change. Cash is a great reward, but it’s not always memorable or distinct to your company, and can get lost in overall compensation. The AEIS  reward solution for Compel allows you to create your own currency that is distinct from compensation – making it meaningful, memorable and motivating.

“Decades of research experience strongly suggest “trophy value” – that component of a reward that plays to the employees’ ego and allows him or her to say “hey, look what I did!” – matters greatly and is necessary for producing maximum effect.*”

Your own currency

Designing your reward to feature your company’s logo and/or theme extends your brand in the market-place, increases message impact and makes the currency truly your own.

Your currency also serves as a reminder to program participants of how they earned the reward each and every time they open their wallets.

MEANINGFUL... MEMORABLE... MOTIVATING. With the AEIS reward solution for Compel, you possess greater power to motivate your unique audience to deliver measurable results for your business.

* “Reward Cards Are The Reward of Choice”, The Forum, 2003, by John Terry